Net-a-Porter unveils shoppable social app

Online fashion retailer Net-a-Porter unveiled a new app that allows users to share their personal style and luxury goods.

The Net Set, as it's being called, allows consumers to check out the latest trends, recommend products, upload images and shop more than 350 collections via mobile devices, reported Bloomberg. The app will now give brands that sell on the retailer's website an opportunity to talk with consumers for the first time.

"The rise of social media and style blogs has shown that women around the world are inspired by each other's styles and their closets," Net-a-Porter founder Natalie Massenet told Bloomberg. "The Net Set is to mobile in 2015 what was to desktop in 2000."

Currently Net-a-Porter has more than 6 million unique visitors a month and more than 4 million followers on social media platforms such as Twitter and Instagram.

Net Set will launch on Apple devices May 13.

In March, Yoox agreed to fully combine with Net-a-Porter in an all-share transaction, creating the world's largest online luxury goods retailer.

The Net Set follows a growing trend in which more and more consumers want to engage with retailers. According to the latest Retail Perceptions report from Interactions, more than 75 percent of social media users expect retailers to maintain a social media presence, and 42 percent prefer to shop with retailers that engage with them via social media.

*This story originally appeared in FierceMobileRetail's sister publication, FierceRetail. 

For more:
-See this Bloomberg article

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