Neiman Marcus website crashes on Black Friday

Neiman Marcus suffered a potentially devastating website outage on Black Friday and again on Saturday.

Neiman Marcus had been promoting Black Friday deals of up to 60 percent off, but anyone landing on its website was greeted with a "We'll be back soon" message. "Soon" turned out to be 12 hours.

The sale was extended through Saturday in an effort to make up for lost revenue and placate shoppers, but Saturday saw another outage, this time for several hours during the afternoon.

The retailer then offered $50 off $200 and an extra 33 percent off online orders, in addition to apologies on social media.

The cause of the outage has yet to be determined, The Dallas Morning News reported.

The luxury retailer has been posting stronger than average digital sales. Last year, nearly 26 percent of its revenue came from digital sales. With just 41 stores, its digital reach and omnichannel investment has helped the chain to grow in advance of its plan to once again become a publicly traded company.

For more:
-Read this Fortune story
-See this article in The Dallas Morning News

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