Neiman Marcus is merging in-store and online merchandising teams as the luxury retailer embraces a new omnichannel order.
It's a big executive shuffle for the Dallas-based retailer that promises to break down silos between the digital and physical stores.
Beginning April 14, Jim Gold has been named president, chief merchandising officer and will lead the new integrated merchant and planning team for Neiman Marcus stores and online. Gold joined the company in 1991, and previously served as president of specialty retail.
Gold will oversee a group that includes Gerald Barnes, executive VP, GMM, designer sportswear, couture and furs. Barnes, too, has added responsibilities for online operations as the newly created online strategy director.
John Koryl, previously president of Neiman Marcus online, will be president of both stores and online. In his expanded role, he will be responsible for Neiman Marcus store operations and sales, e-commerce domestic and international operations and sales, site merchandising, site optimization and customer care. Koryl joined Neiman Marcus in 2011.
Neva Hall, executive VP of Neiman Marcus Stores and Lindy Rawlinson, senior VP, e-commerce will now report to Koryl. Gold and Koryl will continue to report to Karen Katz, Neiman Marcus Group president and CEO. Joshua Schulman will now report to Katz in his role as president, Bergdorf Goodman.
"Over the years the way our customers shop our stores and websites has changed, and will continue to change with the increasing popularity and convenience of smart phones and tablets," said Karen Katz. "Our customers do not differentiate between channels and now neither will we. These changes allow us to operate as one, single, Neiman Marcus brand."
As part of this reorganization, the divisional merchandise manager positions will become omnichannel. The current buying roles will remain the same, with buyers solely focused on one channel.
It's a structure that breaks down some of the many barriers between the online and digital realm, silos that so often prevent retailers from implementing an omnichannel strategy. How long until the buying roles become cross-channel, as well?
-See this Neiman Marcus press release
-See this Dallas Morning News story
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