Neiman Marcus Lets Income Dictate Store Locations

Neiman Marcus has calculated income level by ZIP code and uses that to dictate store locations. Specifically, if a community doesn't have at least 50 residents who have more than $30 million in assets, a store shall not happen. "The emerging strategy for most retailers trying to capture the growing affluent market will be to use digital to drive retail traffic," said Wealth-X President David S. Friedman. "For this segment, the physical retail experience will be critical for capturing the growth in the affluent market." Story

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