Neiman Marcus launches mobile wallet

Neiman Marcus, in partnership with Capital One, announced the debut of its new mobile wallet on Tuesday. The virtual payment system is now available on the retailer's app for all iPhone users.

The NM Mobile Wallet will allow shoppers to quickly and easily make in-store purchases at Neiman Marcus stores without the use of a credit card. The transaction authorization and information technology is supported by Capital One.

Once downloaded, the app can be pre-loaded with the user's card information. The NM Mobile Wallet accepts Neiman Marcus and Bergdorf Goodman credit cards, as well as other general purpose credit cards. When a shopper checks out, he or she can simply open the wallet and generate a QR code with one click. Neiman Marcus, Bergdorf Goodman and Last Call stores are all equipped with the technology to use the wallet for in-store purchases.

"Neiman Marcus Group is excited to offer the latest in mobile payment technology to customers in all of our stores—Bergdorf Goodman, Neiman Marcus and Last Call," said Karen Katz, president and CEO, Neiman Marcus Group. "This mobile wallet technology allows our customers to simply download their Neiman Marcus or Bergdorf Goodman credit card information onto the NM App and shop without carrying their card. With the mobile wallet technology and our partnership with Capital One, we will continue to provide an industry-leading digital shopping experience that furthers our mission to provide a seamless, memorable experience in whichever channel the customer decides to shop in."

Neiman Marcus recently beefed up its in-store and online technology to provide better customer service and attract a millennial demographic. Last month, the retailer announced a partnership with T1Visions, a provider of touchscreen technology, to deploy three interactive retail tables. And late last year NeimanMarcus.com added myNM to the online shopping experience. The automated feature—accessible on the top-left corner of the homepage—helps personalize online shopping.

*This story originally appeared in FierceRetail's sister publication, FierceMobileRetail.

For more:
-See this Neiman Marcus press release

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Neiman Marcus shuffles execs, creates new omnichannel order

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