Neiman Marcus launches interactive tables

Neiman Marcus announced a partnership with T1Visions, a provider of touchscreen technology, to deploy three interactive retail tables. Now available in the retailer's Austin, Chicago and Topanga locations, the tables will be located in the shoe salon.

The interactive tables feature a 32-inch touchscreen, covered in a pane of glass, that allows customers to browse and filter Neiman Marcus' inventory, which includes items in-store and out-of-store. Shoppers can add items to a wish list, which can then be emailed with live product links to reference or purchase later.

Using the T1Visions software, OneShop, customer recommendations are made based on search results. For store associates, the table provides up-to-the-minute inventory and information on what is coming soon. The tool can also be used to share the latest trends with shoppers.

The retail table project began as a partnership between T1Visions and the Neiman Marcus Innovation Lab.

"Whether it's a product in another store location or from our online inventory, our goal is to provide customers with omnichannel access to the best merchandise in the world," said Wanda Gierhart, CMO, Neiman Marcus Group. "With our touch tables, we deliver another layer of exceptional customer service."

The tables are in the first phase of OneShop, with additional updates to be released early this year.

Neiman Marcus has put forth several efforts this past year to improve the customer experience both online and in-store. Last fall, Neimanmarcus.com added myNM to the online shopping experience. The automated feature—located on the top-left corner of the homepage—helps personalize online shopping by mimicking the in-store shopping experience.

Neiman Marcus also recently enabled the new Visa Checkout payment option during the online checkout process. A simpler program, it allows Visa cardholders to create a single account that can be used across participating sites.

For more:
-See this Neiman Marcus press release

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