Neiman Marcus has enabled the new Visa Checkout payment option during the online checkout process.
Visa's new payment method now appears alongside standard payment options and PayPal on the retailer's site.
Visa announced the program last week as a replacement for its V.me digital wallet. That program is retired and Checkout is being billed as a simpler program that allows Visa cardholders to create a single account that can be used across participating sites.
The luxury retailer is among the first to go live with the program and plans to promote Checkout through social media and an email marketing campaign.
Neiman Marcus is implementing programs and realigning management to support omnichannel efforts. It recently rolled out a buy online in-store pick up option and, in April, realigned management to support cross-channel operations. The entire reporting structure for in-store and online merchandising teams has been shuffled in the process.
Visa's strategy is part of a larger company effort to remake itself for the digital era that includes a new San Francisco office dedicated to working with technology companies.
-See this Luxury Daily story
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