Neiman Marcus has expanded its partnership with Slyce to include visual search capabilities for the entire retail product line.
The Snap. Find. Shop feature is available in Neiman's NM app, which enables shoppers to snap 3D images of items in any category and receive direct or closely matching items from the department store's product offering.
Previously, the service agreement only covered two categories, shoes and handbags, but now consumers can do an image-based search on their mobile phones across any category in the store including pets, men's, women's, jewelry and home furnishings.
"Online shopping begins with search—either through key words or navigating filters. With the expansion of Snap. Find. Shop. to all categories of merchandise, we are able to exceed our customers' expectations and allow them to easily shop with us at any time and from any place," said Wanda Gierhart, chief marketing officer of Neiman Marcus Group. "Visual search removes hurdles, taking the customer directly from inspiration to gratification."
At the end of 2013, Neiman Marcus announced a $100 milllion investment in its omnichannel strategy. Since that time, the retailer has introduced numerous technological advancements into its physical and online stores. Last year Neiman Marcus updated its app to allow shoppers to text, email, call or FaceTime with a sales associate; keep track of points; and view upcoming special events and promotions. Just this week, Neiman's online brand, Mytheresa.com, launched a new microsite where users can shop items on its Instagram account, @mytheresaprgirl.
In physical stores, Neiman Marcus partnered with T1Visions, a provider of touch screen technology, to deploy three interactive retail tables where customers can browse inventory in the department store's shoe salon.
There are a rush of retailers enabling visual search capabilities. JCPenney, Macy's, Target and even the new online boutique, Craves, are integrating the technology to make it easier to snap, search and buy.
-See this Slyce press release
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