Neiman Marcus has expanded its partnership with Slyce to include visual search optimizing for its entire retail product line.
The Snap. Find. Shop. feature is available in Neiman's NM app, which enables shoppers to snap 3D images of items in any category and receive direct or closely matching items from the department store's product offering.
Previously the service agreement only covered two categories—shoes and handbags—but now consumers can do an image-based search on their mobile phones across any category in the store including pets, men's, women's, jewelry and home furnishings.
"Online shopping begins with search—either through key words or navigating filters. With the expansion of Snap. Find. Shop. to all categories of merchandise, we are able to exceed our customers' expectations and allow them to easily shop with us at any time and from any place," said Wanda Gierhart, CMO, Neiman Marcus Group. "Visual search removes hurdles, taking the customer directly from inspiration to gratification."
At the end of 2013, Neiman Marcus announced it would invest $100 milllion in its omnichannel strategy. Since that time, the retailer has introduced numerous technological advancements into its physical and online stores. For example, last year Neiman Marcus updated its app to allow shoppers to text, email, call or FaceTime with any sales associate; to keeps track of points; and to allow users to view upcoming special events and promotions. And just this week Neiman's online brand Mytheresa.com launched a new microsite where users can shop items on its Instagram account, @mytheresaprgirl.
In its physical stores, Neiman Marcus partnered with T1Visions, a provider of touchscreen technology, to deploy three interactive retail tables that allows customers to browse inventory in the department store's shoe salon.
*This story originally appeared in FierceRetail's sister publication, FierceMobileRetail.
-See this Slyce press release
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