Neiman Marcus is launching the MemoryMirror in three locations, San Francisco, Walnut Creek and Dallas. The technology, made by Memomi, lets shoppers try on and compare garments without actually putting them on.
When a customer stands in front of the mirror, which is about six feet tall, the image is captured by an Intel RealSense camera, reported VentureBeat. The mirror then uses three other cameras and a patented image adjustment technology to then give the illusion that the user is looking straight on, into a real mirror.
The big payoff is showing the user their digital image outfitted in different colors and styles of clothing. The consumer can even get a glimpse of various angles by spinning around.
The image is then recorded and the shopper is sent a link to watch the try-on session at home. When reviewing the video, other color and style options might be available to view, which are also available for purchase on Neiman Marcus' e-commerce site.
In the future, the company hopes to install the technology into glass so that even people walking by on the street could try on clothing.
Neiman Marcus joins other luxury brands that are experimenting with dressing room technology including Rebecca Minkoff, which opened two stores last year that have touch screens embedded in dressing room mirrors to allow shoppers to request additional sizes or other assistance. And dressing rooms at select Bloomingdale's (NYSE:M) come outfitted with wall-mounted tablets offering customers the ability to look up product information, ratings, reviews, etc. Shoppers can also tap a button and get sales assistance without ever leaving the room and mirrors with touch-screen lighting options provide an optimal environment for trying on fashions.
-See this VentureBeat article
Bergdorf Goodman details 20/20 makeover
Neiman Marcus acquires Mytheresa.com
Bergdorf Goodman revamps menswear
Neiman Marcus adds new app to mobile arsenal
Neiman Marcus shuffles execs, creates new omnichannel order