Neiman Marcus adds in-store mobile kiosks

Neiman Marcus is adding in-store charging stations in all stores, making it the first luxury retailer to offer the service to its customers nationally.

The retailer is partnering with ChargeItSpot to roll out 37 smartphone charging stations to 30 stores. The first was installed last week in Neiman Marcus stores in Washington, D.C. and Tysons Corner, Virginia. The remainder will be rolled out through September.

The kiosks are custom-designed for Nieman Marcus and feature eight secure lockers where shoppers can leave their phones to charge while shopping.

ChargeItSpot first partnered with Neiman Marcus in 2014 to test branded phone charging stations in its flagship Bergdorf Goodman store in New York City. Kiosks were expanded to select locations in 2015, but once the chainwide rollout is complete, it will be the first luxury retailer to embrace the feature.

Teen-focused concepts including Macy's Backstage and its One Below concept, malls and specialty stores have been adding charging stations to both attract and accommodate shoppers with the service.

For more:
- see this ChargeItSpot press release

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