Neiman Marcus adds new app to mobile arsenal

Neiman Marcus launched an updated version of its shopping app as part of the retailer's $100 million omnichannel strategy.

This is the second version of the app, released in 2012, which allowed for more direct communication between shoppers and sales associates. Shoppers can directly correspond with sales associates and associates are alerted when select shoppers arrive in the store. 

The new version now allows shoppers to text, email, call or FaceTime with any sales associate. It keeps track of points, Perk Cards and Point Cards. It lets users view upcoming special events, designer appearances and promotions, follow the blog and watch videos.

The app is currently only available for iOS devices and can be downloaded for free. 

Connecting with shoppers via mobile is becoming the retailer's favored means of connecting to shoppers, following the discontinuation of the Neiman Marcus "clientele books." Associates now carry iPhones to track and connect with favored customers. One Neiman Marcus associate recently closed a $250,000 sale of dinnerware by texting images to a woman on her yacht, according to Jim Gold, president of Neiman Marcus. 

For more:
-See this Neiman Marcus press release
-See this Women's Wear Daily article

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