The nearly completed Nebraska Furniture Mart opened its doors to reporters this week. The $400 million complex features a two-level, 560,000 sq. ft. store stocked with 100,000 items that can be picked up after purchase at the more than 100 vehicle bays outside a 1.3 million sq. ft. warehouse.
The mammoth structure can't be missed by drivers cruising Texas State Highway 121 in The Colony, reported the Dallas News, but shoppers will not be invited in until spring, when all of the merchandise is moved in.
"We believe we'll be offering the Dallas-Fort Worth consumer a one-of-a-kind experience," Store Director Ed Lipsett told Dallas News. "We think we have price points for everyone's budget."
The retailer will carry all of the top brands of appliances, stocking a variety of 109 dishwashers, 206 refrigerators, 76 washer and dryer pairs and 220 cooktops.
The store is set up by style and room. Customers can view 125 accent chairs, 165 recliners and 110 bedroom sets. Along with furniture and appliances, departments include flooring and rugs, and electronics. Trained staff work in the design studio to help customers create a look.
While Nebraska Furniture owns three other stores, the Texas one is by far the largest. The Colony location is expected to ring in sales around $600 million in one year and thus far 2,000 people have been hired for jobs.
The company's uniqueness lies in its digital price tags, allowing prices to change up to twice a day as staff monitor 18 competitors.
While there is a trend among many retailers, such as Walmart (NYSE:WMT), to start building smaller, urban-format stores, others, like Nebraska Furniture Mart, are going in the opposite direction and defying the odds. Last month Urban Outfitters (NASDAQ:URBN) announced it would move its Chicago home to a new location in May that will span three levels and 19,138 sq. ft., making it the largest of the brand's retail stores. The company also plans to open 25 to 50 Anthropologie stores in the next five years that will be three times larger than the typical 7,100 sq. ft. store and is testing larger formats of its signature brand name and Free People chains.
-See this Dallas News article
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