Natural Grocers unveils one-hour delivery in Denver

Natural Grocers has announced a partnership with Instacart to provide grocery delivery in Denver in as little as one hour.

Starting March 20, Denver residents can order groceries online or through a mobile app and Instacart's personal shoppers will hand-pick all items and deliver them to customers' doors. The launch comes one month after Natural Grocers announced that it would begin delivery in the Portland area.

Natural Grocers offers a full selection of local, natural and organic products—from produce and organic meat to body care and dietary supplements.

"We're excited to offer Instacart delivery to our customers in the Denver metro area, while at the same time providing the highest quality organic and natural products available," said Kemper Isely, co-president of Natural Grocers. "Our partnership with Instacart comes with the added convenience of same-day delivery to a home or office, which is especially valuable to our customers who are busy and don't have time to make it into our store."

Customers with Instacart get free delivery on their first order of $10 or more. The company recently began offering Instacart Express, an annual membership that costs $99 and eliminates delivery fees on all orders above $35.

Natural Grocers joins six other Denver-area stores that offer Instacart delivery.

Instacart has been rapidly expanding in urban areas across the country, such as Seattle and Washington, DC. Back in January, the company secured $220 million in Series C funding, about a half a year after it had raised $44 million in venture capital.

For more:
-See this Instacart press release

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