Nasty Gal opens second physical store in Santa Monica

Nasty Gal has announced the opening of its second brick-and-mortar store in Santa Monica. The 6,500-sq.-ft. location is on the Third Street Promenade and comes just four months after the first store opened on Melrose.

Like the first store, the new location was designed by architect Rafael de Cardenas, reported the Los Angeles Business Journal. The look: '80s meshed with Art Deco and Neo-modernism. The interior is covered in red and blush colors with neon signage.

Services in the store will include a shoe salon and two-way mirrored fitting rooms. The products range from vintage designers to modern international and local designers.

"We are proud to introduce an entirely new format for Nasty Gal retail," said CEO Sheree Waterson. "Our Santa Monica store offers a broader range of styles as well as focused destination areas throughout."

Earlier this year, Waterson took the lead at Nasty Gal after founder Sophia Amoruso stepped down. Founded online in 2006, Nasty Gal maintains a presence in 180 countries as well as 3.5 million followers on social media.

For more:
-See this Nasty Gal press release

Related stories:
Nasty Gal CEO steps down
Nasty Gal opens first brick-and-mortar
Uniqlo partners with MoMA, adds Starbucks
American Eagle to expand in South America
Macy's eyeing expansion in China

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.