Sophia Amoruso, CEO of millennial fashion retailer Nasty Gal, announced that she will step down from her role and Sheree Waterson will replace her. Amoruso will remain at the company, serving as founder and executive chairman, overseeing creative and brand marketing functions as well as providing leadership on the brand's voice, vision and customer experience in the online and offline realms.
"Today is an incredible day at Nasty Gal," said Amoruso. "Sheree brings a wealth of experience in both business and leadership that will help guide us into the next phases of our growth. In the past eleven months alone, we have already seen the impacts of Sheree's strategic thinking and approach in our product offering and experience. She has established herself as an inspiring leader here at Nasty Gal and I am confident in her ability to execute on our vision."
Waterson has been with the retailer since early 2014, when she was named president and chief product officer. She has led merchandising, design, planning and production at the company, expanding Nasty Gal's assortment and helping to open the brand's first store in Los Angeles.
As CEO, she will join Nasty Gal's board of directors and work with Amoruso with the aim of growing the brand into one of the dominant forces in the retail industry. Press release