On Cyber Monday, the biggest online shopping day on record in the U.S., Motorola didn't fare so well. The company's CEO Dennis Woodside offered a public aplogy to disappointed customers late Monday night after the tech brand was forced to postpone its Cyber Monday Moto X deal when prospective shoppers crashed the purchase page.
Motorola planned to offer its signature Moto X smartphone sans contract for $349, a savings of $150 off the regular price. However, the rush of Cyber Monday traffic quickly rendered the site inoperable, preventing most shoppers from taking advantage of the deal. Many angry customers later took to social media to air their frustrations.
In response, Woodside posted a remorseful letter on the company's official blog.
"We owe you an apology," reads the blog post. "I want you to understand what happened, and what we are doing to rectify the situation." The chief executive went on to explain that the company "misjudged the overwhelming consumer demand for Moto X, which was far greater than we expected" and the Moto X's "pre-sale site testing was not sufficiently extensive."
To rectify the situation, the company is relaunching the promotion for two days, starting tomorrow, Dec. 4, and again next Monday, Dec. 9.
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