Friday marks the eighth annual Free Shipping Day, which offers last-minute shoppers free shipping with guaranteed delivery by Christmas Eve.
This year, more than 900 retailers will participate in the e-commerce event including bigger names such as Target and Walmart and smaller operations such as Harry & David and The Body Shop. And some stores are offering additional discounts, reported The San Diego Union Tribune.
"Being marketers, we look at Cyber Monday and Black Friday as holidays for early-bird shoppers,' Luke Knowles, the creator of Free Shipping Day and founder of sister site Freeshipping.org, told The San Diego Union Tribune. "Free Shipping Day is a holiday for procrastinators."
When the holiday was first invented, free shipping was not common. In its first year, about 250 retailers signed up to join. Today, the day is expected to bring in about $1.35 billion from online shoppers and will be the second to last billion dollar e-commerce day of the season. Other billion dollar days in the season include Cyber Monday, which brings in about $3 billion, and Black Friday, which garners $2.7 billion.
Time will tell if the carriers are equipped for yet another spike in packages to deliver in a short span of time. Due to the surge of e-commerce shopping over Cyber Weekend, on-time performance figures for UPS were down, according to ShipMatrix.
-See this The San Diego Union Tribune article
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