Target (NYSE: TGT) just can't seem to catch a break. Just weeks after a massive security breach put millions of customers' credit card data at risk, the retailer said Tuesday that thousands of gift cards sold over the holidays were not properly activated.
While there's no official word from Target on just how many cards were improperly coded, TV station KMSP in Minneapolis, where Target is headquartered, reported that up to 40,000 cards could be affected, citing an unnamed source. Target denies that number, however.
"Numbers that have been reported in the media are much higher than what we experienced as the actual number of cards impacted was less than 0.1% of the total sold during the holiday period," revealed Target spokeswoman Molly Snyder in an email to NBC News.
"We are aware that some Target gift cards were not fully activated and apologize for the inconvenience," Snyder also wrote.
Customers who are unable to use their gift card can bring it to the guest service desk at their local Target store or call 1-800-544-2943 for assistance.
The gift card snafu comes on the heels of Target's announcement that debit-card PINs were compromised during a security hack that occurred in late November and early December at the height of the holiday shopping season. Target said data from about 40 million credit and debit cards might have been stolen.
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