McDonald's (NYSE:MCD) is expanding its branded mobile app to some of its stores in the Northeast U.S.
"We've run it in the San Francisco Bay Area market and then we just recently launched in St. Louis and now the Northeast, so [next it is] the Boston region in three markets," David Martinelli, digital marketing manager at McDonald's, told Mobile Commerce Daily. The app is also being tested in Albany, N.Y. "We're really trying to get a gauge on—as we expand it in more restaurants—impact and the success measures in a variety of different areas of the country."
The app pushes out store-specific deals to consumers that are then redeemed in-store. Smartly, the time-sensitive deals must be shown to a store employee within two minutes of clicking to redeem an offer.
The app is also being promoted with in-restaurant QR codes at the participating McDonald's stores.
As an incentive to download the app, consumers initially receive an offer for a free large sandwich. Another offers included in the app is a free latte or cookies with any purchase.
The app also lets McDonald's customers find a nearby restaurant or browse through a digital menu. Each menu item can be clicked on to show its nutritional value.
-See this Mobile Commerce Daily article
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