Monetate taps Lucinda Duncalfe as new CEO

Monetate, a global leader in cloud-based testing, email optimization and in-the-moment personalization software, announced the promotion of new CEO Lucinda Duncalfe on Aug. 26 as the company continues a trend of new hires and appointments.

Duncalfe will assume the top spot after seven years on the company board. She will succeed founder and CEO David Brussin, who will remain with the company full time as executive chairman of the board of directors while he invests his attention more fully into product innovation.

As the new CEO, Duncalfe will be expected to expand on the 12-month revenue growth that ended in June, which accounts for a 60 percent year-over-year increase, including a 300 percent revenue increase in Europe during the first half of 2014.

Duncalfe will augment the increase in profits by enhancing business execution and supporting product innovation.

"We've had a product-dominated culture since our inception and I am very proud of the advancements we've made to bring true personalization to digital marketing," Brussin said. "By bringing on a new CEO with tremendous operational experience, we are making the right move to ensure we scale to win. In my experience there's no better suited than Lucinda to guide us in this critical next phase of our journey."

Before joining Monetate, Duncalfe was founder and CEO of ClickEquations, an enterprise paid search management company acquired by Channel Intelligence. She also acted as CEO of TurnTide, an anti-spam technology company acquired by Symantec.

Monetate has taken on a string of new hires recently. Former RingCentral exec Bob Lawson was recently appointed as the company's new CFO, and Tim Kopp, former CMO of ExactTarget, was inducted into Monetate's board of directors.

The company's board is also anticipating the addition of two more new members: Wayne Jackson, CEO of Sonatype, and Jon Temple, president and CEO of IT service management company FrontRange Solutions. Press Release