ModCloth opens Los Angeles showroom

Online apparel retailer ModCloth opened its first showroom in downtown Los Angeles, marking the company's first potential foray into brick-and-mortar since the opening of its pop-up shop in New York a few years ago. The showroom is part of a three-day test intended to inform the company's consideration of other locations.

ModCloth took reservations for 5,000 people, and attendees who didn't book a spot are able to wait in line for an opening, reported Women's Wear Daily.

The showroom is located in the lobby of the company's Los Angeles office and hosts 21 dressing rooms. Shoppers can try on clothes and then purchase items via computer terminals or by way of employees carrying iPads.

The showroom is the first major test since CEO Matthew Kaness assumed leadership of the company in January, following the departure of co-founder Eric Koger.

Koger and his wife founded ModCloth in 2002 and have earned $64 million through the company to date.

ModCloth joins the growing list of online retailers opening physical showrooms, including Warby Parker and Bonobos.

For more:
-See this Women's Wear Daily article (subscription)

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