Mobiquity's SDK lights up BLE in 100 shopping malls

Mobiquity Technologies' new software developer kit (SDK) allows retailers to develop apps that work on the company's Bluetooth-based network, turning on beacons at roughly 100 U.S. shopping malls.

Mobiquity Networks already owns and operates a location-based, mobile marketing Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology. The BLE Beacon SDK, when included in a mobile app, allows partners to gain access to the network's BLE Beacon proximity capabilities.

The network, which includes 100 U.S. shopping malls, covers nearly 3,000 retailers and more than 15,000 storefronts. The activation creates the largest installed Bluetooth LE Beacon network of its kind in the U.S., according to Mobiquity.

"We now have the ability to give thousands of brands, retailers and social media platforms access to their fans through highly personalized and relevant engagements on their own mobile apps in very precise and valuable indoor locations," said Michael Trepeta, co-CEO of Mobiquity Technologies. "We are excited to see Apple, PayPal and others deploying iBeacons and other Bluetooth Beacon products inside retail store locations, as this will give us the opportunity to further enhance the experience for all mobile apps that integrate our Beacon technology while in the common area, where we presently service up to 120 million shopping visits per month."

Beacons are among the hottest technologies in retail, promising to connect shoppers to retail and product messaging on more robust networks, pushing messages and transmitting meaningful offers. Beacons solve the in-store connectivity issues by creating in-store networks separate from wifi or wireless data networks.

Shopkick's beacon network is currently being tested at two Macy's (NYSE: M) locations. Safeway (NYSE: SWY) and Giant Eagle rolled out beacons to 150 supermarkets in December 2013, while iBeacon developer Apple (NASDAQ: AAPL) features iBeacons in all 254 of its U.S. stores.

American Eagle Outfitters (NYSE: AEO) also tested the program and announced a rollout to 100 stores in January. Additional retailers include J.C. Penney, Office Depot, Carter's and OshKosh B'Gosh. Austin-based Shelfbucks showed off their beacon-based promotion platform at Austin's Tarrytown Pharmacy during SXSW earlier this month.

For more:
-See this Mobiquity press release

Related stories:
iBeacons are hot at SXSW
Tarrytown Pharmacy goes live with beacons
Shopkick extends reach with shopBeacon
American Eagle Outfitters launches 100 store shopBeacon trial 
Safeway, Giant Eagle beam up iBeacon to 150 stores