Mobile Wallet Isis rebrands as Softcard

What does a consumer-facing company do when its name resembles that of a militant group? In the case of mobile wallet Isis, it changes its name to Softcard.

"(We are rebranding) Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS. However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence." Story