Mobile spending to climb 68%

Mobile shopping is set to skyrocket in 2016 as consumer spending and browsing mobile devices continues to climb.

M-commerce is expected to increase as much as 68 percent from 2015 to 2016, based on an analysis by Bizrate Insights of month-over-month order volume. By the next holiday season, mobile could account for nearly half of all online orders. Already, mobile accounted for more than 50 percent of Black Friday traffic alone, acording to data from Shopatron.

But Bizrate doesn't include app-based purchases and activity, so the number will most likely be much higher as shoppers continue to make use of apps from large retailers including Amazon, Target and Walmart.

Smartphones are expected to continue edging out other mobile devices as 33 percent of all online orders in November were made on smartphones.

Tablet purchases will likely stagnate or decline slightly in the absence of any meaningful innovation, according to Bizrate. There is one exception, as iPad shoppers continue to order more than those placing on smartphones, regardless of the operating system.

For more:
-See this Bizrate Insights report

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