Revenue from mobile shopping grew 45 percent over the 2015 holiday season, marking a tipping point for m-commerce. According to new research from Sidecar, overall conversion climbed 31 percent to 1.66 percent.
Overall, 23 percent of all holiday sales happened on a mobile device, up from 17 percent during holiday 2014.
Mobile also had two record-setting days over the holiday, accounting for more than 50 percent of retailers' Black Friday traffic and 40 percent of Cyber Monday traffic, according to Shopatron.
The Sidecar study also looked at the growth of Google Shopping product listing ads and online customer trends, noting that revenue from this channel grew by 66 percent year-over-year. Conversion rates on Google Shopping were even higher than on desktops/tablets, 4.44 percent versus 3.75 percent. In fact, Google Shopping accounted for 15 percent of all revenue during the holiday shopping season, up from 9.6 percent in 2014.
|Full infographic from Sidecar|
"It's not a coincidence that both mobile commerce and Google Shopping are on the rise today. Their growth is aligned," said Andre Golsorkhi, CEO of Sidecar. "Product listing ads display prominently on mobile devices, making the conversion experience much more seamless for the mobile shopper. These findings suggest that consumers are becoming increasingly reliant on mobile and product-level advertising as a shopping path—and marketers are becoming better at meeting consumers' needs in those channels."
According to research from Javelin, m-commerce is expected to reach $217 billion by 2019.
-See this Sidecar press release
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