Mobile shoppers tend to be females in their 30s

Mobile warriors—those who frequently research products and shop via phone or tablet—tend to be female and in their 30s, according to Y&R. Mobile shoppers tend to be female 53.4 percent of the time and between the ages of 30 and 44 more than 36 percent of the time. The second largest group tended to be even younger, shoppers between the ages of 18 and 29. Story