Mobile Shoppers Spending More On Big-Ticket Items

Great news for retailers this holiday season: Mobile consumers are buying more big-ticket items.

While the number of mobile purchases overall is falling, the value of individual purchases is going up, according to the annual MEF Global Consumer Survey. The volume of purchases declined from 70 percent of mobile users last year to 65 percent this year, according to the MEF survey of mobile behavior in 13 countries.

Still, "high spend" purchases—those over $151—soared to 39 percent of all mobile purchases. However, spending on low-priced (under $15.99) and medium-priced ($16 to $151) purchases declined.

Forty-two percent of mobile shoppers in the 13 countries buy digital goods, and 25 percent purchase physical and perishable goods.

Meanwhile, the top barrier holding back mobile commerce is trust, according to the MEF study. Forty percent of shoppers said they do not trust mobile shopping. Twenty-six percent said the lack of need to make a purchase is preventing them from buying via mobile, 25 percent said their network connection is too slow, and 16 percent said they are required to share too much personal information.

Having a bad experience may not be a significant deterrent to mobile purchases. Fewer than one in 10 said it was a barrier to making a mobile purchase, according to MEF.

For more:
-See this MobileShopTalk blog post

Related articles:
Shoppers to Buy More via Mobile This Season
Which Retail Giants are the Big 3 in M-Commerce?
Consumers Wary of Mobile Wallets, Payments
Mobile Shoppers Use Retailers' Web Sites, Not Necessarily Apps
Target Boosts Mobile Shopping For The Holidays

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.