Great news for retailers this holiday season: Mobile consumers are buying more big-ticket items.
While the number of mobile purchases overall is falling, the value of individual purchases is going up, according to the annual MEF Global Consumer Survey. The volume of purchases declined from 70 percent of mobile users last year to 65 percent this year, according to the MEF survey of mobile behavior in 13 countries.
Still, "high spend" purchases—those over $151—soared to 39 percent of all mobile purchases. However, spending on low-priced (under $15.99) and medium-priced ($16 to $151) purchases declined.
Forty-two percent of mobile shoppers in the 13 countries buy digital goods, and 25 percent purchase physical and perishable goods.
Meanwhile, the top barrier holding back mobile commerce is trust, according to the MEF study. Forty percent of shoppers said they do not trust mobile shopping. Twenty-six percent said the lack of need to make a purchase is preventing them from buying via mobile, 25 percent said their network connection is too slow, and 16 percent said they are required to share too much personal information.
Having a bad experience may not be a significant deterrent to mobile purchases. Fewer than one in 10 said it was a barrier to making a mobile purchase, according to MEF.
-See this MobileShopTalk blog post
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