Mobile Sales Spike 80 Percent on Cyber Monday

This year's Cyber Monday was one for the record books, and mobile was a big driver of those sales. Early reports indicate that Cyber Monday's overall online sales topped $2 billion, shattering last year's U.S. e-commerce record of $1.465 billion.

Online sales from mobile devices continued to show dramatic growth, after a strong showing on Thanksgiving and Black Friday, MediaPost reported. Adobe found that 18.3 percent of all online sales across the 2,000 major retail sites it measures came from tablets or smartphones, an 80% increase over last year.

Mobile traffic exceeded 17 percent of total online sales, an increase of 55.4 percent over 2012's Cyber Monday, according to IBM Digital Analytics data. Retailers catering to smartphone and tablet users benefited the most, with mobile traffic accounting for 32 percent of site visits, a 45 percent rise from last year.

Adobe found that tablets were responsible for 12.7 percent of online sales, with iPads generating 10.1 percent of tablet sales. Android tablets generated only 1 percent of online sales on Cyber Monday. Interestingly, Alaska and Hawaii generated 26.6 percent of sales from mobile devices, well above the national average for mobile share.

On December 1, the National Retail Federation reported that 24.8 million (or 18.9 percent of Cyber Monday shoppers) said they will use their mobile device to shop, a 22 percent increase from the 20.4 million last year.

"Mobile retailing continues to grow every year as consumers increasingly rely on their smartphones and tablets to research and purchase products. And, retailers are eager to meet consumer demand from these savvy customers as more than half (54.7 percent) of retailers surveyed in Shop.org's November eHoliday survey said they invested in optimizing their mobile websites prior to the holiday season," NRF said in a statement.

Retailers' investments in mobile ordering and e-commerce in general have definitely paid off so far this holiday season. Altogether, Thanksgiving Day through Cyber Monday capped the highest five-day online sales period on record, with sales climbing 16.5 percent over the same 5-day window last year.

For more, see:
This Adobe Digital Index press release 
This IBM Digital Analytics article
This MediaPost article
This NRF statement

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