Mobile Sales Drive E-Commerce Growth

The significant growth in mobile shopping is fueling e-commerce sales, according to a new report from Visa.

In its "The Way We Pay: e- and mCommerce Trends" report, Visa found that 27 percent of smartphone users and 24 percent of tablet owners have used their mobile device to make a purchase in the past 12 months.

As a result, Visa processes $1 billion online transactions daily and the card processor's online transactions jumped 16 percent in the first nine months of 2013, compared to the same period last year.

Because of the growth in shopping via mobile devices and computers, shoppers are moving away from "showrooming", according to Visa. 53 percent of the consumers surveyed said they never go into a retail store to test a product before buying online or via mobile.

In addition, consumers want to use their smartphones to make additional purchases. For example, 30 percent of those surveyed said they would pay for public transportation via their smartphones if they could. 26 percent would use mobile devices to pay at gas stations and 22 percent would use them at parking meters.

For more:
-See this Pyments.com article
-See this Fast Company article
-See this Visa blog

Related stories:
Mobile Shoppers Aren't Converting, But Does it Matter?
Will Visa's New mPOS Deal Make a Difference?

E-Commerce Holiday Sales to Jump 15 Percent
When it Comes to Smartphones, Don't Get Trapped by Conversion Rates
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