Mobile investment a priority for retailers

As retailers invest in new in-store technology, investments in mobile combined with sensors should be at the top of their lists.

Smartphones combined with connected sensor devices are changing how consumers shop as well as how retailers connect with their customers. These trends should guide capital expenditures. "The rapid adoption and usage of smartphones makes a capital expenditure-light approach imperative," Matt Egol, partner, digital services at PwC, told FierceRetailIT. "This makes a business case for kiosks, smart carts, video screens, and other capital-intensive investments that require space, power source and dollars, more challenging." Story