Mobile growing 3X faster than e-commerce

Mobile commerce in the United States is growing three times faster than general e-commerce, according to a quarterly e-commerce study conducted by BI Intelligence.

Mobile commerce grew 48 percent year over year to about $8 billion in the second quarter, according to data released by comScore and the U.S. Census Bureau. It was the fastest increase in mobile commerce since the first quarter of 2012.

E-commerce grew 15.9 percent in the second quarter to $70.1 billion, up from $60.5 billion in 2013. E-commerce is now 5.9 percent of the total U.S. retail sales, up from 5.3 percent during the same quarter last year. And 38 percent of that e-commerce traffic reportedly originated from research on a mobile or tablet device.

As many as one in 10 e-commerce dollars are now spent on mobile—making up 11.1 percent of e-commerce, up from 8.6 percent during the same quarter last year.

A recent Internet Retailer 500 study estimated that 42 percent of mobile sales this year will originate on mobile apps as the medium continues to gain popularity among consumers.

*This story originally appeared in FierceMobileRetail's sister publication, FierceRetail.

For more:
-See this Business Insider article

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