Mobile device use up 40% this holiday season

Of the adults who use smartphones and tablets, 39.5 percent said they will use their mobile devices more than they did last year to shop for the holidays. According to new research from Burst Media and Rhythm NewMedia, 32.7 percent of consumers will use a desktop to shop online during the holiday season, down from 47.8 percent last year.

What are shoppers using their mobile devices for? Fifty-four percent are using them to help research and compares prices, while 41 percent compare features of different brands. And retailers should note that 77 percent of respondents in the survey said they read the alerts for promotions when they come through and 67 percent usually redeem what is offered.

Of those adults who will use mobile to shop for gifts, 33 percent will actually make the purchases directly on the device, reported Internet Retailer. According to data from the 2015 Internet Retailer Mobile 500, about one quarter of all holiday e-commerce sales could come from mobile.

Almost half, 42.4 percent, of all 2014 mobile sales among the 500 leading retailers in mobile commerce will stem from apps. The typical retailer with an app will get about 30 percent of all its annual mobile sales from its app, Internet Retailer finds.

According to research by Artisan Mobile, 91 percent of consumers intend to make a purchase through a mobile or tablet app this holiday season. And Thanksgiving is expected to be a big day for mobile shopping. According to Adobe's 2014 Digital Index Online Shopping Forecast, as much as 31 percent of all online sales, $418 million, will be generated via smartphone or tablet, up 21 percent from last year. Mobile will also account for 26 percent of Black Friday sales and 20 percent of Cyber Monday sales.

For more:
-See this Burst Media press release
-See this Internet Retailer article

Related stories:
86% of retailers expect an increase in online holiday sales
SMB online holiday sales expected to grow 9%
Weaker holiday sales projected, except for certain retailers
Retailers add 15,200 jobs in September; holiday concerns persist
Retailers add 37,600 jobs in October as holiday hiring shifts into full gear

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.