Of the adults who use smartphones and tablets, 39.5 percent said they will use their mobile devices more than they did last year to shop for the holidays. According to new research from Burst Media and Rhythm NewMedia, 32.7 percent of consumers will use a desktop to shop online during the holiday season, down from 47.8 percent last year.
What are shoppers using their mobile devices for? Fifty-four percent are using them to help research and compares prices, while 41 percent compare features of different brands. And retailers should note that 77 percent of respondents in the survey said they read the alerts for promotions when they come through and 67 percent usually redeem what is offered.
Of those adults who will use mobile to shop for gifts, 33 percent will actually make the purchases directly on the device, reported Internet Retailer. According to data from the 2015 Internet Retailer Mobile 500, about one quarter of all holiday e-commerce sales could come from mobile.
Almost half, 42.4 percent, of all 2014 mobile sales among the 500 leading retailers in mobile commerce will stem from apps. The typical retailer with an app will get about 30 percent of all its annual mobile sales from its app, Internet Retailer finds.
According to research by Artisan Mobile, 91 percent of consumers intend to make a purchase through a mobile or tablet app this holiday season. And Thanksgiving is expected to be a big day for mobile shopping. According to Adobe's 2014 Digital Index Online Shopping Forecast, as much as 31 percent of all online sales, $418 million, will be generated via smartphone or tablet, up 21 percent from last year. Mobile will also account for 26 percent of Black Friday sales and 20 percent of Cyber Monday sales.
*This story originally appeared in FierceMobileRetail's sister publication, FierceRetail.
-See this Burst Media press release
-See this Internet Retailer article
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