Mobile coupon redemption to reach 1.05 billion

Mobile coupon use is expected to soar as the number of users reaches 1.05 billion globally by 2019. It's a sizable jump from just under 560 million this year.

Redemption rates are being driven by retail engagement and partnerships with brands to build loyalty programs, according to a new study by Juniper Research. The only thing standing in the way of more rapid adoption is existing POS systems. Story

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