When it comes to shopping on mobile apps, Black Friday saw significantly more activity than Cyber Monday. In fact, these apps generated 45 percent more revenue and in-app sessions were 25 percent higher during 2015's Black Friday than Cyber Monday, according to a study by AppsFlyer.
The study also looked at Black Friday compared to other Fridays in November and revealed revenue was up 240 percent, while in-app sessions were up 51 percent and installs up 59 percent.
Specifically, Android in-app revenue was up 58 percent on Black Friday versus Cyber Monday while iOS was up 42 percent, according to AppsFlyer. Similarly, sessions on Android were up 52 percent, compared to iOS up 15 percent, and installs were up 45 percent and 26 percent, respectively.
|Chart courtesy of AppsFlyer|
Adobe found that mobile devices accounted for $1.5 billion of the $4.45 billion U.S. online purchases between Thanksgiving and Black Friday, with Black Friday sales coming in 14 percent higher than the same day in 2014. And according to IBM Watson Trend, mobile accounted for half of online traffic on Cyber Monday and 27.6 percent of all online sales Monday, up 25 percent from 2014.
Shopping online via desktop and mobile continued to grow this Black Friday and Cyber Monday. In total, Amazon (NASDAQ:AMZN) dominated online spending on Black Friday with 35.7 percent of all sales, according to Slice Intelligence. Another retailer doing well in digital sales this holiday shopping season is Kohl's. The department store's website garnered more than 600 million page views and received excess of 3 million customer orders over Thanksgiving weekend. Mobile was also strong with more than 5 million app visits.
-See results from the AppsFlyer study
23% of shoppers by on mobile in stores
51% of holiday shoppers will buy on Amazon
Amazon captured 35% of Black Friday sales
Holiday Web traffic peaked on Cyber Monday 2014
Cyber Monday heaviest online sales day in U.S. history