Mobile And Instore Collide, As MobilLime Plans To Merge With Cuesol

The young mobile retail space is starting to consolidate, with today's announced merger of MobileLime and Cuesol. Sad but true, that the surest sign of a maturing market is when key players start eating each other.

Terms of the purchase were not announced, but the CEO/President of MobileLime--Robert Wesley--was named as the CEO/President of the combined company. That was the only personnel detail released.

Cuesol has focused on what it calls personal shopping experiences, including in-store kiosks and wireless cart-mounted touch screen browsers. MobilLime's focus has been much more narrow, limiting itself to retail applications of cellphones.