Mobile accounts for more than 50% of Black Friday traffic

Shopatron announced that mobile accounted for more than 50 percent of its retailers' Black Friday traffic, and 40 percent of Cyber Monday's traffic. According to the management solutions provider, data from Cyber Week also revealed a dramatic increase in same-store gross merchandise value (GMV).

The National Retail Federation reported that 103 million consumers shopped online, versus 102 million in stores, during the five-day shopping weekend. And Shopatron's clients enjoyed a substantial growth, including 45 percent of GMV retail sales for the eight days of Cyber Week.

"The numbers clearly show that Cyber Week 2015 has proved to be a success for most of the retail industry," said Ed Stevens, founder and CEO of Shopatron. "We are proud to report that, over all of the major shopping days thus far, Shopatron retailers have generated record-breaking sales including a 45 percent aggregate retail sales growth for the eight days of Cyber Week.

"The convenience of pickup in-store continues to be a shopper favorite this holiday season, too—in our most recent consumer survey more than 31 percent of U.S. shoppers said they plan on using in-store pickup so we were not surprised to learn that almost 20 percent of order volume for Shopatron retail customers during Cyber Week was picked up in store."

In addition, 22 percent of GMV retail sales growth on Black Friday was ruled by a 40 percent growth in average order value. And the results led to an 80 percent GMV growth for Shopatron's retailers on Cyber Monday.

"Retailers embracing changing consumer demands and uniting their brick-and-mortar stores with online will make the biggest gains in this year's busy shopping season," Stevens said. "This is an especially important lifeline for mid-size and smaller retailers looking to compete with larger stores and the online giants. In addition to encouraging motivated shoppers visiting local stores to make additional purchases, they can also add products to an online mix that are typically too challenging for delivery."

As the omnichannel shopping scene continues to evolve, AppsFlyer reported that in-app sales were 45 percent higher on Black Friday than Cyber Monday.

For more:
-See this Shopatron press release

Related stories:
23% of shoppers by on mobile in stores
51% of holiday shoppers will buy on Amazon
Amazon captured 35% of Black Friday sales
Holiday Web traffic peaked on Cyber Monday 2014
Cyber Monday heaviest online sales day in U.S. history

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