Minted opens first shop

Online marketplace Minted has opened its first brick-and-mortar location, joining the ranks of digital merchants entering the physical space.

Minted Local popped up in San Francisco's Union Square and features art, home goods and stationery from Minted's community of independent artists and designers. There's also a strong focus on the work of regional California artists, including original art and one-of-a-kind decorative items, a first for Minted.

Assortment both online and in-store uses crowdsourcing that lets shoppers help select merchandise.

"Our crowdsourcing process – sourcing from independent artists and allowing people to vote to tell us what to sell – allows us to surface the best, freshest, and most unique art and design in the world," said Mariam Naficy, Minted founder and CEO. "Now, we bring our consumers closer to these works and the process of creating them with quality."

Minted will use the shop to test products not available online, including collaborations with San Francisco makers, original art, and home decor goods, many made with unique fabric patterns sourced from Minted's community of independent artists.

Home goods launched on Minted in August, and the store will feature a Stylist Bar where customers can make appointments to get help styling their homes, and with creating holiday cards, invitations and announcements. There's also a Minted wedding stylist on hand to assist with event styling.

Minted is the most recent digital retailer to open a physical location, proving that stores matter, a concept reinforced at last week's Shoptalk event in Las Vegas, where traditional retailers and those begun as web-only enterprises emphasized the importance of both clicks and bricks.

For more:
- see this Minted press release

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