Millennials rely on mobile video for purchase decisions

Millennials don't just love their smartphones, they also love watching videos on their mobile devices. Nearly half watch videos on their phones exclusively and this group now prioritizes video content when debating a purchase.

Seven in 10 millennials are likely to watch a video when shopping online and 80 percent find videos helpful when researching a purchase online, according to new data from the "2015 Animoto Online and Social Video Marketing Study." Story