Millennials prefer convenience stores twice as much as fast-casual restaurants

Recent reports have stated that millennials have recently traded up from fast-food to fast-casual restaurants. But now, the NDP Group reports that this young group of shoppers is choosing food from convenience stores over fast casual. Convenience stores accounted for 11.1 percent of millennial food and beverage stops in 2014, up from 7.7 percent in 2006, compared with 6.1 percent stopping at fast-casual restaurants in 2014, up from 3.1 percent in 2006. Story

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