Millennials more likely to purchase on computer than phone

Although plenty of millennials use their smartphones to conduct product research and make purchases, it still isn't the standard practice for the majority. In September 2014, a survey of consumers ages 19 to 33 indicated that 40 percent are more likely to use their smartphones to make a purchase, while 65 percent said their computer was their first choice as a purchasing tool. It seems the digital generation is all about using phones to compare prices, shop for bargains and coupon hunt, but still prefer final transactions to be done on a desktop. Story

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