Millennials don't love Walmart, but shop there

A recent analysis by Prosper Insights reveals why millennial shoppers are headed to Walmart in masses, and it's not because they love the brand. One reason for shopping the big-box retailer is its huge footprint—for every Target in the United States there are approximately 2.5 more Walmart locations—and many millennials are looking for ease of location. Also, millennials shop Walmart because of its low prices, not because they necessarily want to support the brand. Story