Millennial moms make up 45% of revenue for JCPenney

Millennial moms are a growing customer base.

JCPenney has zeroed in on marketing to millennial moms, an emerging customer base that now brings in 45% of the company's revenue and drives much of the chain's sales and customer count growth. Now JCPenney is tweaking product assortment to focus on the millennial mom, expanding children's selections, women's fashion and Sephora shop-in-shops. (CNBC)