Michaels launches new e-commerce website

Michaels has launched its new e-commerce website, giving the arts and crafts retailer long overdue online sales capabilities.

Prior to now, Michaels' website only offered the sale of gift cards and books. The new e-commerce site will leverage the brand's strong following on social media, which includes 1.8 million Facebook fans, 395,000 Pinterest followers and 134,000 Twitter followers.

With social media being a major driver to the new site, Michaels has incorporated projects and products that are trending on Pinterest. The "Favorite Pins" section where users can find a project they love, click on it and fill their cart with everything they need instead of going to page after page.

"Our customers have been asking us for years when we're going to offer online shopping, and now we've created a site that truly is 'Where Creativity Happens,'" said Michaels CEO Chuck Rubin. "We've simplified the online shopping experience so that when visitors find a project they love, they can just click on it and fill their cart with everything they need instead of going to page after page."

During the launch period, Michaels.com will feature 21 days of hourly, daily and weekly online specials. Online shoppers can also take advantage of in-store promotional offers, and the site offers free shipping to any U.S. store, in-store returns and free shipping on orders over $50.

For more:
-See this Michaels press release

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