Michael Kors (NYSE:KORS) opened its largest store last month in New York City, debuting its menswear and footwear lines in retail stores as the brand looks to expand its Lifestyle store format.
Located at 520 Broadway in SoHo, the shop is 22,000 sq. ft., over three floors, and features the launch of the brand's first-ever men's footwear line and the first time that men's apparel will be in brick-and-mortar.
The menswear assortment includes sportswear, suede and leather outerwear, reported Rivet. The collection will also include a men's suit shop, featuring exclusive pieces for the Broadway shop and tailoring services available in-store.
"This is the first opportunity for us to present the men's collection in a complete format, featuring tailored clothing, shirts, ties, sportswear and accessories, in one of our stores," John Idol, Michael Kors chairman and CEO, told Rivet. "It's a great platform for the company to build upon its already successful men's business. We view adding menswear to our existing Lifestyle store format as an opportunity to gauge the potential for an expansion of our retail concept. Retail is the key component of our overall growth strategy, and we are excited to incorporate our growing menswear business into that strategy."
The store's decor includes vintage Murano glass Sputnik chandeliers, sleek metal fixtures, mirrored surfaces, large-scale photographs and floor-to-ceiling video screens featuring runway shows.
Just last month the brand opened its largest Japanese flagship in Tokyo's Ginza district. The store was the retailer's first location to carry every category offered by the global luxury brand.
After a profitable 2014, Michael Kors is on track with an aggressive expansion plan to open 45 North American stores in fiscal 2015. Looking ahead, the company will target more non-traditional locations, such as travel retail stores in airports, where the chain currently has 50 sites.
-See this Rivet article
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