Metro's RFID Trial Versus EU's Privacy Rules

The Metro Group's RFID trial efforts have been well-known, but this is an interesting International Herald-Tribune story discussing some of the privacy debates within Europe on their efforts.

The piece quotes a Metro person as saying that a recent European Union effort to force the tags to be deactivated at POS as the kiss of death for consumer-facing RFID. "If we have to deactivate at the check-out, then the technology is going to stay within the logistics process - to say where is a box or where is the pallet in the distribution center. It won't come on consumer items. They're going to kill the technology with that."