Mervyns Decides The Web Might Be More Than A Fad

The 59-year-old Mervyns department store chain, with 177 stores in seven states and about $2.5 billion in annual revenue, certainly can't be accused of rushing into technological fads. On Tuesday (May 20), some 15 years after the World Wide Web launched, Mervyns announced that it would launch an E-Commerce site sometime "in the fourth quarter of 2008."

The site—which a Mervyns statement said "could quickly grow into a $50 million business"—will be outsourced to an unspecified "nationally recognized provider of turnkey order entry and fulfillment services." What's next? Maybe next year they'll explore these new-fangled push-button telephones.

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