Men's Wearhouse (NYSE:MW) is partnering with Macy's (NYSE:M) to open rental shops in 300 of the department store's locations. Beginning in the fall, the shop will also start carrying clothing from Kenneth Cole.
By fall, 17 Men's Wearhouse shops-in-shops will be up and running in New Jersey, San Francisco and Houston, and a digital rental shop will appear on Macy's website, The Associated Press reported. The deal is set to last for 10 years.
The shops will be run by Men's Wearhouse employees in a dedicated space within or near the men's department.
"We see weddings and special occasions as strategic growth opportunities for Macy's," Tim Baxter, Macy's CMO, told Fortune.
Macy's already hosts shops-in-shops for other retailers including Finish Line (NASDAQ:FINL), Nike, Under Armour and Lids (NYSE:GCO).
Macy's continues to look for ways to improve consumers' in-store experiences. Although online is an increasingly important channel, Terry Lundgren, Macy's president, chairman and CEO, recently noted that the retailer's future lies in its brick-and-mortar stores.
-See this Associated Press article
-See this Fortune article
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