Men's Wearhouse founder launches tuxedo rental shop

Men's Wearhouse (NYSE:MW) founder George Zimmer has launched a new business for tuxedo rentals. The new venture is known as Generation Tux, which allows customers the unique option to build a tuxedo online and get it delivered to their home for free.

Zimmer has been busy since he was kicked out of his leadership role at Men's Wearhouse, a company he founded and ran for 30 years. Last year he launched zTailor, an online marketplace for tailors. That business is having trouble and Zimmer hopes that Generation Tux can help its sales and vice versa, CNNMoney reported.

"Generation Tux is different from any other tuxedo and suit rental platform today as the only service to provide access to the zTailors network of expert tailors, enabling us to provide the best possible look and experience as men prepare for the most special occasions," Zimmer said.

"Our innovative platform harnesses the power of technology to provide a simple, easy-to-navigate and customer-service oriented e-commerce experience, which is why Dreamforce is the perfect place for us to bring Generation Tux to market."

Unique to the tuxedo experience, Generation Tux offers a Pinterest-friendly visualizer to help customers build a look. Other services include a concierge that allows for consultations via phone or online with trained, formal wear stylists and fit specialists. Plus, seven-day early delivery for try on, free replacement garments, and alterations are all guaranteed, with a rental fee of $150 or less.

Zimmer left Men's Wearhouse in 2013 when the board of directors fired him, disagreeing with his plan to sell the company to an investment group. Zimmer is the founder and CEO of Generation Tux. 

For more:
-See this CNNMoney article
-See this Generation Tux press release

Related stories:
It's a done deal: Men's Wearhouse buys Jos. A. Bank for $1.8 billion
Men's Wearhouse to open tuxedo shop in Macy's
Men's Wearhouse looking to expand appeal
JCPenney pushing men's, launching millennial sportswear
Men's Wearhouse extends click-and-collect to all stores, launches Find-It mobile app
 

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